Freeman is the world’s premier convention, trade show, and live events manager. The company has overseen thousands of events during its 80 years of operation, many of which have involved scores or even hundreds of clients—all of whom look to Freeman for flawless production, logistical, and project-management support.
Such was the case in February 2014. The setting: a top-tier medical-technology conference at the Orange County Convention Center in Orlando, Fla. The client: a health-services company that was one of the trade show’s ten largest exhibitors. Freeman was managing all audiovisual operations for the client’s three independent booth spaces. The assignment was challenging for a number of reasons, including an array of technologies that had to work seamlessly from the start, and an accelerated move-in schedule that placed a premium on meeting demanding time and budget requirements.
But to top it all, the exhibitor was one of Freeman’s most important corporate clients. Failure—even in the smallest degree—was not an option.
To oversee all technical, logistical, and project-management functions for the audiovisual components of the client’s three booth spaces, Freeman retained Caudill Pictures and Entertainment, Inc. Caudill came to the 2014 show with a sterling reputation based on its work for the client the previous year—an engagement in which lead video engineer Ryan Caudill and his team repeatedly displayed the technical savvy needed to trouble-shoot complex technical issues on the fly and the strong leadership and people skills required to manage local union crews.
But this year would be even more challenging. With the accelerated move-in schedule leaving no room for delays or errors, the Caudill team had to work both quickly and efficiently. Caudill developed a detailed production schedule that satisfied all of the client’s event requirements. Orchestrated multiple, interconnected team assignments, crew calls, and daily schedules. Identified and requisitioned all of the needed technology components. And did it all with only skeletal guidance and information from the client.
The results were little short of outstanding. According to T.J. Jackson, Senior National Accounts Director for Freeman, the Caudill team:
For Freeman executives, this performance turned a potentially troublesome engagement into a smooth ride. “Ryan Caudill and his team took the responsibility off my plate,” explains Rachel Moter, Freeman’s project manager for the trade show. “I didn’t even have to talk to the client—they handled it all. Everything was done before it needed to be.”
I had the highest confidence in engaging Caudill Pictures to deliver for my client’s largest and most important show of the year. It was unanimous. Caudill provided total solutions on time, on budget, and with high levels of customer satisfaction.